|
Nqe Ntau |
General Positioning |
Piv txwv ntawm Cov Hom Loj / Hom |
Nta thiab Daim Ntawv Thov Scenario |
| 100-300 |
Nyiaj txiag-Tus phooj ywg & Cov Tswv Yim / Kev Xaiv Thaum Muaj Xwm Ceev |
Lub khw muag khoom ntiag tug, qee cov khau hauv tsev los nag, cov qauv pheej yig los ntawm Japanese hom "Rakuten", thiab B2B Lag luam wholesale |
Ua tau raws li qhov yuav tsum tau ua kom tsis muaj dej tsis zoo, tab sis kev ua haujlwm ntev, kev nplij siab, thiab kev phooj ywg ib puag ncig yuav yog qhov nruab nrab. Tsim nyog rau kev siv ib ntus lossis xwm txheej nrog cov peev nyiaj tsawg. |
| 300-800 |
Mainstream Quality / High nqi -Effectiveness |
Hunter Basics, Aigle, Rockfish, Joules, Unicare, thiab lwm yam khoom siv hauv tsev |
Nws sib npaug zoo, ua haujlwm ntev, thiab tsim qauv, ua rau nws "qhov chaw qab zib" rau cov neeg siv khoom feem ntau yuav cov khoom siv los nag, nrog rau kev pabcuam lub neej ntev txog li ob peb xyoos. |
| 800-2000 |
High-End Professional / Timeless Classic |
Hunter Classic Series, Aigle High-End Line, Barbour, Canada Goose, thiab lwm yam. |
Siv ntau dua - cov ntaub ntawv zoo (xws li cov roj hmab zoo tshaj plaws), cov khoom siv tes ua zoo tshaj plaws, thiab nqa cov khoom lag luam tseem ceeb. Qhov zoo tshaj plaws rau cov neeg siv khoom nrhiav ntev - siv sijhawm lossis cov qauv qub. |
| tshaj 2000 |
Luxury/Designer Collections |
Louis Vuitton, Burberry, Bottega Veneta, Moncler, thiab lwm yam. |
Tus nqi feem ntau qhia txog tus nqi ntawm cov khoom lag luam thiab kev tsim qauv, tso cov khoom no raws li cov lus qhia trendy es tsis yog cov cuab yeej ua haujlwm xwb. |
